Comprehensive Video Performance Data
Every metric required to precisely measure video is built into a detailed, easy-to-interpret VIP report.
We capture all data in real-time, including impressions, viewable impressions, clicks, quartiles, micro-quartiles, completions, GRPs, CPP, Reach/Frequency, and other campaign-specific KPIs and performance metrics.
We understand both broadcast and online media and track campaigns in GRPs, reach/frequency, and CPP, allowing advertisers to measure true, cross-screen performance.
Today's video campaigns reach audiences on every platform and LIN Digital's 52 year heritage in multi-screen video gives us unique expertise in measuring video across all screens.